Backup Trauma

Backup Trauma is another excellent example of an advertiser that knows how to successfully capture the power of the Internet (like Honda and American Express did).


These guys created a funny segment starring John Cleese that is basically a commercial for their information backup service.



Check it out and whatever you do: don't click on the third button...

Written by

Guy Malachi

Product-focused serial entrepreneur passionate about productivity, meaningful work, user experience, and building products that help people thrive.

Building HubThrive. Former CEO of Skylow/GuestsAI, Chief Product Officer at Showbox, CEO and cofounder of TalkSparks, iglloo and InterMatch, and Chief Geek at Conduit.

Follow me on X More at atguy.com